We’ve received feedback from users about the current limitations around household mailings. Right now, Givebutter letters can only address the primary contact of a household, which means they aren’t able to send a letter addressed to the full household name (for example, “John and Jane Smith”).
This creates challenges for users who want their communication to feel more personal and inclusive of everyone in the household. While the current options allow for:
All contacts (Default): One letter per household, addressed to the primary contact
Contacts only: One letter per individual contact
Households only: One letter per household, addressed to the primary contact
There is no option that addresses multiple household members in a single letter.
Users are asking for a way to merge in all household member names into one salutation, or at least choose between “Primary Contact Only” and “Full Household Name.”
Adding this flexibility would help users improve personalization, strengthen donor relationships, and reduce manual workarounds.